Network Marketing has always been (and will always be) a numbers game. It is a sales funnel where, out of the countless people you will prospect and invite, many will agree to see your presentation, only a couple will join your business or buy from you, and an even fewer number will be your active downlines or be repeat customers.
Given these facts, I wanted to share two perspectives of how to grow your MLM business. This is the perspective of working hard vs.the perspective of working smart. In this article, my ultimate goal is to help you think SMARTER about your business, so that your hard work would be more worth your time.
What is HARD work in MLM?
First let’s establish what HARD work is when it comes to MLM.
As an example, we will use these numbers. Out of every person you to invite, only 30% go or see the presentation. Out of those you invite, only 10% join. (For simplicity purposes, we will no longer distinguish between active and inactive downlines since that would make us deal with too many numbers.)
- This means that for every 100 people you talk to…
- Only 30 people (30% of 100) will go to the presentation…
- And only 3 people (10% of 30) will join your business
Now, again these are just examples. But let’s just say these are your numbers. It means you’re working with a 3% conversion rate. And by doing the math:
- If you want 3 direct downlines, you’ll have to talk to 100 people
- If you want 10 direct downlines, you’ll have to talk to 333 people
- If you want 30 direct downlines, you’ll have to talk to 1,000 people
So if you look at this with a perspective of a HARD working person. He’ll say, “Okay I’ll do it 1 person at a time. And the day that I have spoken to 1,000 people, and by that time, I will have 30 directs, and I will be successful. ”
I’m sure you know many of the leaders in MLM today who have this same mindset. They truly worked hard and persevered to get their results. And the way you should look at this is not to say, “the networking business is difficult”, but instead see the wonderful implication that as long as you keep working on the business, eventually you will find your success. So let us not forget the importance of hard work in MLM!
So what’s SMART work in MLM?
To demonstrate the difference, let’s use the same example with the same numbers. Out of every person you to invite, only 30% go to the presentation. Out of those you invite only 10% join. And again:
- If you want 3 direct downlines, you’ll have to talk to 100 people
- If you want 10 direct downlines, you’ll have to talk to 333 people
- If you want 30 direct downlines, you’ll have to talk to 1,000 people
What would be the SMART way of looking at this? This networker would say, “By the way, why only 30%? And why only 10% join? Is there a way to improve these numbers?”
The SMART networker would start to focus on: how can I prospect better? How can I present better? How can I handle objections better? How can I close better? And because he starts asking, he starts discovering new techniques, new scripts, a new and more effective way of doing the business.
So let’s say as a result of these new techniques, this networker’s numbers change. Out of every person he invites, 50% say yes. And from there, 20% join the business:
- This means that for every 100 people he talks to…
- About 50 people (50% of 100) will go to the presentation…
- And about 10 people (20% of 50) will join your business
Now, again these are just examples. But let’s just say these are the new SMART numbers. It means you’re working with a 10% conversion rate. And by doing the new math:
- If you want 3 direct downlines, you’ll have to talk to 30 people (instead of 100)
- If you want 10 direct downlines, you’ll have to talk to 10 people (instead of 333)
- If you want 30 direct downlines, you’ll have to talk to 300 people (instead of 1,000)
The Importance of Your Conversion Rate
Look at the new numbers again! By improving the conversion rate from 3% to 10%, you can achieve your goals 3x faster! If it usually takes 6 years to achieve the highest rank, then by working smart, it becomes possible to do it in 2 years! This is why you should also start to think of working smart in your business.
Now, take note that this is NOT a new concept in MLM. Working smart is a principle understood by many leaders (but ignored by the newbies) and it’s the reason why records of the ‘fastest’ “Blue-Diamond, CEO, 5-star” are being broken every year! It’s because the SMART work is being duplicated. The record-breaking leaders in your respective companies got there not just because they were hard working, but they were also smart in doing the business.
But hey, this article isn’t for the leaders. It’s for the soon-to-be leaders. It’s for the struggling network marketer. And I understand that you’re already busy as it is, doing your day job, while scheduling guests for this evening’s meeting, then having the meeting after the meeting. This is the reason why I want to help you improve your conversion rates. So that you can get the results that you want, 2-3x faster.
How Do You Become Smarter and Improve Your Conversion Rate?
To improve in anything, there must be a combination of education and practice. You need to know the better way of doing things, and then apply these learnings on a consistent basis. So here’s the deal. I’ve been studying many different companies, teams, and trainers in the MLM industry. And there are many “okay, good” teams. There are a few bad teams who still practice the unethical way of doing things; these are the guys on the verge of extinction. And there are some great teams where the system of support, training and duplication is just amazing. And to get this amazing training, typically you’d have to join their team or buy their expensive training.
So what I want to do for you is to share these best practices, these time-tested strategies, scripts and techniques. We’ll talk about the best ways of prospecting, inviting, presenting, handling objections, and closing your prospect. All of the crucial steps to sponsoring your prospect and growing your business. All of these you’ll have access to if you join my team.
Private chat me ==> https://wa.me/2348100111923 to get started today.
Learn How to Get Fresh Prospects to Talk to TODAY about YOUR Opportunity, Get Sales & Sign-Ups, and Even Make Money From the 90% Who Say No!
Demola Adegbola
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